As someone that cringes as the sight of visual clutter and strives toward a minimalist lifestyle, this project was a labour of love. Simplify Household Transformation caters to high-end clientele in the greater Halifax area, offering hands-on assistance in organizing homes, downsizing possessions and making living spaces more livable.
The first step in defining the brand was to create a clean, sophisticated logo that would visually convey the notion of streamlining and its effect—a sense of calm and order. Bright, elegant home interiors featured on the website further illustrate how the business can help its customers cut down on chaos and bring harmony to their surroundings.
AGENCY: Burke & Burke | ART DIRECTION, COPYWRITING: Larry Burke | DESIGN: Benjamin Thompson