This social media campaign was developed for EduNova, a co-operative industry association of education and training providers in Nova Scotia, Canada. These ads, featured on the organization’s Facebook, Twitter and Instagram profiles, were created to recruit international students to pursue post-secondary education in Atlantic Canada. The beaver mascot was adapted across multiple pieces as a unifying visual element, and a light-hearted way to introduce unique aspects of Canada’s Maritime culture and landscape to young people overseas.
