“Everything old is new again.” This phrase sets the tone for this conceptual exercise in branding design. The clients in this scenario are two brothers opening a new barbershop located in the North End of Halifax. Their target audience spans a wide demographic, from no-nonsense old-timers fond of tradition to young, trendy, bearded hipsters. This identity aims to engage both markets with its nod to vintage aesthetics through colour and style.
Inspired by wayfinding signage from the Victoria era, the logo carries a double meaning, representing both the letter “F” and a pair of scissors. Once established, it was further implemented into a variety of product mock-ups to help bring the full brand to life.